This calendar is a listing of webinars, other learning opportunities, online meetings and other upcoming national events related to animal sheltering and related areas of interest.

Only some of these events are produced by the UC Davis Koret Shelter Medicine Program. Most are being created and sponsored by other groups and agencies.  Being listed here does not mean that we have reviewed the material contained.  We are trying to provide a variety of resources to hopefully help make your life a little easier.  For additional information on any of these items before or after the event please contact the organizer directly (listed in the item description).

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Nov 1

Webinar – 11/1/22 – Online Reputation Management for Animal Shelters – NACA/Justice Clearinghouse

November 1, 2022 @ 12:00 PM - 1:15 PM PDT

Free
Reputation Management for Animal Shelters webinar

This live presentation is designed specifically for animal shelter representatives who utilize social media and want to learn more about how to manage your online reputation.

Posting compelling content to social networking platforms can be utilized to increase online reputation, receive community support to increase staff morale, while increasing visibility to possibly decrease the animal length of stay/increasing adoptions and so much more!

During this webinar, we’ll discuss the following topics:

  • Social Media Marketing Psychology
  • The importance of developing an Online Communication Plan, including examples of standardized responses
  • Building your brand including fonts, colors, and keywords
  • The value of posting with a purpose and posting consistently and how to schedule posts using platforms or a calendar
  • Using social listening techniques to increase familiarity
  • Importance of creating and using sharable graphics
  • Managing online reputation crisis with examples of successful results

Afterward, stick around for a Q&A discussion to possibly help answer questions you may have by sharing through our experiences.

Presenter:
Angelina Martin is the owner of Online Media Solutions, a media agency that helps provide social media solutions through education, training via onsite & remote assistance, and educational webinars for animal shelters. Angelina has previously worked as the finance manager/director for nonprofit organizations such as the Animal Legal Defense Fund.

Angelina created her first Facebook page in 2012 to help a special-needs dog get adopted, and left her career in finance to follow her heart through saving & improving the lives of animals through online marketing. Having a background in numbers has helped her develop innovative, successful social media strategies specifically for animal care & control organizations with highly successful results increasing visibility & reach to improve online reputations through social networking platforms.

In 2016, Angelina was awarded the first social media contract for Sonoma County Animal Care & Control increasing their Facebook page likes from 4K to 25K, engagement rate from 500 to 150K (average), 2.2M during disaster-related events, and contributed to increasing live animal release rate from 82% to 91%, saving thousands of animals lives. From 2016 through 2020 Sonoma County went through 4 major disaster related events. After working through so many disasters and emergencies, while being mentored by an experienced operations manager, she also successfully researched, designed, and implemented a successful disaster preparedness plan for the online community and their companion animals.

Angelina has also created educational webinars to help other animal shelters and animal response teams become more prepared for future events. She was recently asked to speak at the annual CalAnimal Conference to talk about Building your Brand Online, including how to use social media during emergencies to promote animal reunification and to increase donations.

WEBSITE LINK:  https://www.justiceclearinghouse.com/webinar/online-reputation-management-for-animal-shelters/

Details

Date:
November 1, 2022
Time:
12:00 PM - 1:15 PM PDT
Cost:
Free
Event Category:
Website:
https://www.justiceclearinghouse.com/webinar/online-reputation-management-for-animal-shelters/

Venue

Virtual

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