Want more adoptions? The data is in — and your marketing strategy might be the key. Join us on September 25 at 4pm ET as we reveal the results of a recent animal welfare marketing survey that shows what really works when it comes to increasing pet adoptions.

Whether your shelter is already performing above average or you’re looking for fresh ways to engage your community, this session will provide actionable insights you can put into practice right away. We’ll dig into how marketing efforts across platforms like Facebook, Instagram, TikTok, and your shelter’s website impact adoption success, and how listing pets consistently on Adopt a Pet and Petfinder plays a vital role. You’ll learn which tactics are working, where your shelter stands compared to others, and how to celebrate the areas where you shine while identifying where you can reach further.

Panelists include Michelle Dunivan, Senior Director of Insights and Analytics at Best Friends Animal Society; Caitlin Quinn, Adjunct Instructor, University of Florida, and freelance communications consultant; and Jessica Arias, Director of Animal Services, City of Burlington, NC. Kasey Spain, Senior Manager of Network Engagement and Shelter Pet Data Alliance, will moderate.

If you’re ready to connect your community work to real adoption results, this webinar is your roadmap. Walk away with practical ideas, inspiration, and a clear call to action: keep doing what’s working, and grow where you can.

WEBSITE LINK: https://bestfriends-org.zoom.us/webinar/register/4917520773897/WN_3dBw2fQqRR6UwB3AhFf6uA#/registration