This calendar is a listing of webinars, other learning opportunities, online meetings and other upcoming national events related to animal sheltering and related areas of interest.

Only some of these events are produced by the UC Davis Koret Shelter Medicine Program. Most are being created and sponsored by other groups and agencies. Being listed here does not mean that we have reviewed the material contained. We are trying to provide a variety of resources to hopefully help make your life a little easier. For additional information on any of these items before or after the event please contact the organizer directly (listed in the item description).

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Oct 20

Webinar – 10/20/22 – The ABCs of Marketing Strategy in Animal Welfare – Best Friends

Name: Webinar – 10/20/22 – The ABCs of Marketing Strategy in Animal Welfare – Best Friends
Start: 2022-10-20T14:00:00-07:00
End: 2022-10-20T15:00:00-07:00
Location: Virtual

October 20, 2022 @ 2:00 PM - 3:00 PM PDT

Free

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Kitten sits with person using laptop and wearing a MEOW shirt

Developing and implementing a marketing strategy is an essential part of any organization’s success, but creating a thoughtful, cohesive marketing plan often eludes nonprofits. While strategic planning can feel overwhelming, there are some very simple techniques and tips you can use to map out an effective plan and create some marketing magic. In this session, we’ll discuss how to identify your organization’s marketing assets and how to incorporate your board and volunteers into marketing efforts. Plus, we’ll walk through some exercises to help you focus your time, ideas and budget to increase engagement and donations.

This webinar is part of the Fall 2022 Webinar Series. Each webinar is pre-recorded and registering by October 12 gets you first access delivered directly to your inbox on the webinar date. Register for all five webinars or choose only the ones relevant to you.

Presenter: Nicole Krug – Founder & Digital Marketing Strategist, Social Light