As behavior professionals, we are experts at reading animal body language and marking precise behaviors. However, when it comes to coaching the humans at the other end of the leash, communication often becomes subjective, emotional, or overwhelming. Whether you are correcting a client’s leash handling, mentoring a junior trainer, or receiving feedback from a colleague, the way information is exchanged determines whether the learner shuts down or levels up.

This webinar dives into the neuroscience of communication using the SCARF Model to explain why feedback can feel like a threat and how to transform it into a powerful “behavior tool.” You will learn practical, field-tested techniques like the “Micro-Yes” to gain consent, strategies for layering feedback to prevent cognitive overload, and methods for reframing critiques into objective data. We will also explore how to empower students through self-assessment, turning them into active participants in their own learning journey.

Learning Objectives
By the end of this session, attendees will be able to:

• Define Feedback as a Behavioral Antecedent: Understand how feedback functions as a tool to shape human behavior, much like markers shape animal behavior.
• Apply the SCARF Model to Client Coaching: Identify the five social domains (Status, Certainty, Autonomy, Relatedness, Fairness) to minimize “threat responses” and keep clients in a learning state.
• Utilize Consent-Based Communication: Implement the “Micro-Yes” technique to gain learner buy-in before offering corrections or advice.
• Execute Layered Feedback Protocols: Prioritize and deliver feedback in “layers” (Safety → Core Mechanics → Refinement) to avoid “lumping” and learner shutdown.
• Reframe Subjective Criticism into Objective Data: Use the “Video Camera Rule” to translate emotional or vague labels into observable, actionable behavioral facts.
• Facilitate Student Self-Reflection: Utilize specific questioning techniques to help clients and students assess their own performance, building their confidence and autonomy.

Presenter – Niki Tudge

CEUs: PPAB 1.5, PMCT 1.5, CCPDT 1.5, KPA 1.5, IAABC 1.5

WEBSITE LINK: https://www.petprofessionalguild.com/webinars-events/webinars/hacking-the-learning-brain-the-neuroscience-of-objective-feedback/