Upcoming Events Calendars

Name: Webinar – 3/10/25 – Transforming Perceptions, Increasing Adoptions: The Future of Shelter Pets in California – CalAnimals
Start: 2025-03-10T10:00:00-07:00
End: 2025-03-10T11:00:00-07:00
Location: Virtual

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Webinar – 3/10/25 – Transforming Perceptions, Increasing Adoptions: The Future of Shelter Pets in California – CalAnimals

March 10 @ 10:00 AM – 11:00 AM PDT

Free

Transforming Perceptions, Increasing Adoptions – The Future of Shelter Pets in California

Most Californians say they support pet adoptions from shelters—but the reality doesn’t match their intentions. So, how do we close this gap and make shelters the first choice for pet seekers?

Join us for an exclusive look at CalAnimals’ new statewide advertising campaign designed to shift public perception and drive more pet adoptions. Sasha Howell, the strategic lead from Off Madison Ave, will reveal key research findings that uncover the biggest barriers to adoption—and how our campaign is strategically designed to overcome them.

You’ll gain insights into:

What Californians really think about shelters (and why they hesitate to adopt).
The research-backed messaging approach that will reshape public perception.
How you can help amplify this campaign and make a lasting impact on pet homelessness.

With our ad campaign launching soon, we need the collective power of shelters, advocates, and supporters to get this message in front of the right people at the right time. Be part of the movement that’s redefining shelter adoption in California!

Register now and be a part of the change!

WEBSITE LINK: https://us02web.zoom.us/webinar/register/WN_kP4P4g3pSFS29xPOXedRkg#/registration