If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on adoption sites. No matter where these will be seen, they become an important part of getting potential pet owners to take action and investigate adoption. This presentation will delve into how to use bios to help communicate effectively while also catching attention for long-stay or overlooked pets.
Topics covered include:
-How to use photo + video to maximize impact
-The importance of transparency and honesty in communications
-Strategies and activities to break through bio-writing boredom
-Avoiding the trap of stereotyping and proactively fighting misinformation
-How to shine extra light on long-stay pets
Presenter: Caitlin Quinn, Director of Operations at HeARTs Speak
Caitlin is passionate about working with shelters and rescues to reimagine the way they tell their stories and connect with new audiences. She has served in the animal welfare field since 2008 and early on had the honor of working closely with diverse organizations across the U.S. to maximize resources, redesign policies, & find life-changing marketing solutions. In 2015 she got her MPA with a concentration in nonprofit management and in 2021 she began teaching shelter marketing for the University of Florida Master’s in Shelter Medicine program. She currently shares her life with a petite brindle pit bull named Sally.
Responses