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Name: Webinar – 9/21/22 – Culture Shift: Convincing Animal Lovers to Give to People – The AAWA
Start: 2022-09-21T12:00:00-07:00
End: 2022-09-21T13:00:00-07:00
Location: Virtual

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Webinar – 9/21/22 – Culture Shift: Convincing Animal Lovers to Give to People – The AAWA

September 21, 2022 @ 12:00 PM – 1:00 PM PDT

Free

For the last two decades, animal welfare organizations have focused on encouraging people to spay, neuter, and adopt pets to reduce the homeless pet population. Now, a new message centered around keeping animals in the home is gaining traction.

In this webinar, we’ll look at how to translate this shift into a fundraising offer. We’ll discuss the potential challenges of convincing a group of animal lovers to give money to people to help animals, and we’ll share what we’ve learned so far about this culture shift.