This session is your step 1-2-3 guide on how to align your brand and your mission for maximum fundraising and donor stewardship impact.
Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting.
Once you have their attention, how do you keep it and create engagement opportunities that steward donor relationships and move your mission forward. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise.
Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. Yet, a strong brand is critical to financial health, building meaningful and long-lasting donor relationships, and hosting successful events at your organization.
In this thought-provoking and step-by-step presentation, Taylor Shanklin will guide you through a branding journey.
You will walk away with a methodology and tools to:
- Differentiate yourself and standout
- Get clear on why your brand matters for your mission
- How to think of brand as a stewardship tool
- Create a brand guideline for your nonprofit
Speaker: Taylor Shanklin, CEO of Barlele
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