This live presentation is designed specifically for animal shelter representatives who want to learn more about the basics of social media marketing and how to build out a social media marketing strategy.
Posting compelling content to social networking platforms can be utilized to increase online reputation, receive community support to increase staff morale, while increasing visibility to possibly decrease the animal length of stay/increasing adoptions and so much more!
During this presentation, we’ll discuss the following topics:
• Content Strategy and Planning
• Discussion about how the Algorithm works & improving visibility (reach) of your posts
• Importance of Social Listening
• Setting your content up for success
• Using the Indirect Method of posting your content to improve your reputation
Afterward, stick around for a Q&A discussion to possibly help answer questions you may have by sharing through our experiences
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