Does your organization have a limited (or non-existent) marketing budget? Are you tasked with managing multiple social platforms but aren’t sure what to post? Do you have limited manpower and feel unsure where to invest your time to get content that achieves engagement? Every animal welfare organization struggles with implementing and maintaining social media best practices, especially with always evolving social media platforms and algorithms. Whether you’re a small rescue group or a huge municipal shelter, this session will provide you with tangible strategies to improve your social media and animal promotional efforts in a time when virtual communications could not be more important. Speakers have experience in non-profit and municipal shelters with intakes ranging from 2,000 to 40,000 pets a year, in addition to serving on the boards of non-shelter animal welfare organizations.
Presenters
Leah Backo, Public Information Coordinator, Dallas Animal Services
Kelsey Keys, Marketing and Communications Manager, Operation Kindness
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