For the last two decades, animal welfare organizations have focused on encouraging people to spay, neuter, and adopt pets to reduce the homeless pet population. Now, a new message centered around keeping animals in the home is gaining traction.
In this webinar, we’ll look at how to translate this shift into a fundraising offer. We’ll discuss the potential challenges of convincing a group of animal lovers to give money to people to help animals, and we’ll share what we’ve learned so far about this culture shift.
Sponsored by RKD Group
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