The foundation of the Million Cat Challenge rested on Five Key Initiatives, refined and adapted to shelters of every size and type throughout North America, which together represented a holistic approach that addressed the “before, during and after” for any cat at risk of shelter entry. These initiatives were proven by over 3.5 million more cat lives saved by over 1500 Challenger Shelters. Now, #ThanksToMaddie, we’re thinking bigger.

With the Maddie’s®️ Million Pet Challenge, the Five Key Initiatives of the Million Cat Challenge have expanded to include other species at risk in shelters and evolved into the Four Rights.

Within the Four Rights, every element works in concert to support one another: animals and people are treated as individuals, empowering shelter staff to make the best decisions for everyone; community safety net services are in place and flourishing; and humane care within the shelter is provided, with appropriate outcomes for the animals that do come in, allowing shelters to deliver the Right Care, in the Right Place, at the Right Time, and to the Right Outcome.

As part of the Maddie’s®️ Million Pet Challenge’s Learniverse program, subject matter experts from the UC Davis Koret Shelter Medicine Program will discuss guiding principles that animal welfare professionals can use to make decisions, train their staff and engage the public.