Webinar – 5/6/25 – Maximizing Social Media for Animal Reunification during Disasters or Emergencies for Animal Shelters – NACA/Justice Clearinghouse

During a disaster or emergency, every second counts in the animal reunification effort. A well-structured social media strategy can make all the difference in reuniting lost pets with their families.

This webinar introduces an easy-to-use, template-driven approach designed for animal shelters to implement during a disaster or emergency, efficiently leveraging social media, maximizing online visibility, and reaching the right people when it matters most, supporting the animal reunification efforts from the start.

We’ll discuss how platform algorithms impact reach, the window of online visibility, and how structured posting methods can increase reunifications.

Join Angelina Martin as she shares practical steps and real-world insights having worked communications through 6 major disasters/emergencies for animal shelters and response teams, helping shelters maximize social media animal reunification efforts.

This session will equip you with the template, structure, process, and more! We’ll review:

• The Window of Online Visibility – Understanding how timing impacts social media reach during disasters or emergencies.
• How Social Media Algorithms Work – Why posts are seen (or buried) and how to structure content for maximum visibility
• The Essential Elements of a Structured Post – What to include in every post to increase visibility and the chances of reunification.
• Template-Driven Posting Strategies – A step-by-step approach to making social media efforts efficient and effective.
• Engaging the Community for Faster Reunifications – Engaging the public to help spread the word.
• Tracking and Updating Shared Posts – A template for tracking information and ensuring it’s  accurate, organized and updated.
• Lessons from the Field – Real-world insights about successfully using social media for animal reunification.

This webinar has been certified by the National Animal Care & Control Association and is approved for 1 Continuing Education Unit. Please refer to your NACA membership portal for current CEU submission process. Current NACA Members who attend the live presentation or watch the recording will be able to download a jointly issued attendance certificate that includes the National Animal Care & Control Association logo. Visit the NACA training page for a complete list of future trainings.

Presenter: Over the past 10 years, Angelina Martin has worked as CEO of Online Media Solutions, a media agency providing strategic social media solutions through consultation, education, and webinars. Angelina is currently contracting as the VP of Communications for Shelterly, and the communications strategist for Cal CARTs, Napa CART and CCADT. She specializes in strategic communications and social media management, AI education and training, and online marketing. Her mission is to help people, help more people and animals in times of need.

WEBSITE LINK: https://www.justiceclearinghouse.com/webinar/maximizing-social-media-for-animal-reunification-during-disasters-or-emergencies-for-animal-shelters/