Welcome to our Shelter Industry Events Calendar! Here, you’ll find a variety of webinars, learning opportunities, online meetings, and national events focused on animal sheltering and related interests. While some events are hosted by the UC Davis Koret Shelter Medicine Program, most are organized by other groups and agencies. Please note that being listed here doesn’t mean we’ve reviewed the material.

We’re here to provide you with a range of resources to help make your life easier. For more details about any event, feel free to contact the organizer directly (you’ll find their info in the event description). Know of any event that we are missing that you think should be shown here? EMAIL US at events@sheltermedportal.com

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Webinar – 5/8/25 – Maddie’s Insights: Exploring Factors That Influence Public Engagement of Adoptable Pets on Social Me – Maddie’s Fund

Name: Webinar – 5/8/25 – Maddie’s Insights: Exploring Factors That Influence Public Engagement of Adoptable Pets on Social Me – Maddie’s Fund
Start: 2025-05-08T12:00:00-07:00
End: 2025-05-08T13:00:00-07:00
Location: Virtual

May 8 @ 12:00 PM - 1:00 PM PDT

Free

The use of social media platforms to advertise adoptable animals has increased throughout the years. The content of these posts (e.g., photos, videos, text) may increase post engagement (e.g., likes and shares) and ultimately animal adoptions. Few studies have examined which characteristics of post content successfully increases engagement. This talk will give background information regarding the online promotion of adoptable animals and will focus on the results of our recent study that analyzed the Facebook posts of several rural animal shelters to determine whether certain types of content (e.g., style/features of photos and videos, subject/tone of text, type/sex of animal, etc.) influenced engagement. We also had the opportunity to compare differences between posts in 2019 (pre-pandemic) and 2020 (post-pandemic). The results of this study suggest that the type of animal and the environment in which the animals were depicted can influence likes and shares of posts. It was also discovered that posts in 2019 received more likes, while posts in 2020 received more shares. Although the findings of this study support the use of social media to increase the engagement of posts depicting adoptable animals, more research is needed to determine how the content of posts directly influence adoption rates.

Attendees will learn about:

the online promotion of adoptable animals and the features that have previously been linked to increased adoptions.
using social media platforms to increase public engagement of adoptable animals. Specifically, what features of post content may have an influence.
questions that have yet to be answered. Topics of future exploration will be suggested.

Earn continuing education credit from The Association for Animal Welfare Advancement towards 1.0 CAWA CEs. This webinar has also been pre-approved for 1.0 continuing education credits by the National Animal Care & Control Association (NACA). It has also been approved for 1 hour of continuing education credit between 11/13/24 – 11/13/26 in jurisdictions which recognize RACE approval. Complete the quiz to earn continuing education credit.

WEBSITE LINK: https://maddies.fund/MIwebcastsRegister