Webinar – 5/8/25 – Maddie’s Insights: Exploring Factors That Influence Public Engagement of Adoptable Pets on Social Me – Maddie’s Fund
VirtualMaddie’s Fund Presents: This talk will give background information regarding the online promotion of adoptable animals and will focus on the results of our recent study that analyzed the Facebook posts of several rural animal shelters to determine whether certain types of content (e.g., style/features of photos and videos, subject/tone of text, type/sex of animal, etc.) influenced engagement.