Donors have poured their hearts into your missions to help improve the lives of animals—fundraisers can’t take that for granted. How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs? Learn how to break free from the ask-and-repeat model by:

• – Building a stronger connection with supporters
• – Using new tools and technology
• – Targeting high-value donors through modeling

Presenters:

• David Miller, Senior Vice President, RKD Group
• Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
• Sarah Dale, Humane Society of Tampa Bay

WEBSITE LINK:  https://learning.theaawa.org/p/rkd1

COVID-19 has made digital communication a necessity, not a trend, in 2021. And while not everyone can afford a super-sophisticated digital program, there are plenty of small tweaks organizations can make to improve the performance of what you’re doing now. In this RKD-sponsored webinar, we will show you how to improve your digital results through:

• – Optimizing your website for SEO
• – Asking donors to “cover the fee” on donation forms
• – Improving Google Ad Grant performance
• – Using lightboxes (pop-ups) on your home page

Speakers:

• Jenn Thompson, Vice President, Digital, RKD Group
• Gina Fromme, Chief Development Officer, Humane Society of Missouri
• Alicia Vial, Communications Director, Louisiana SPCA

WEBSITE LINK:  https://learning.theaawa.org/p/rkd2

When events were canceled last spring, many animal welfare organizations were thrust into the unknown world of virtual events. Through it all, we learned a lot about what works and what doesn’t. A year later, it’s clear that virtual events are here to stay. We’ll discuss the fundamentals of hosting a successful virtual event in 2021, including:

• – Creating a fun, engaging experience
• – Activating volunteers and donors
• – Running an organized, well-planned show
• – Using data to track and measure

Speakers:

• – Karla Baldelli, Vice President, Donor Engagement, RKD Group
• – KC Routos, Event Manager, Animal Rescue League of Iowa
  – Debbie MacDonald, Development Director at City Rescue Mission

WEBSITE LINK:  https://learning.theaawa.org/p/rkd3

In this one-hour webcast, you’ll learn how to create a culture of fostering in your community and discover several strategies for placing more pets in foster (hint: recruitment is just one of them!). You’ll learn what the latest market research says about messaging and techniques that can turn potential fosters into applicants, how short-term foster programs can help you find the fosters and adopters you need, and how organizations with the most robust foster programs are building their foster base.

Maddie’s Fund is an approved provider of content which enhances professional competence and aligns with the 5 domains of the CAWA Exam specifications. Every hour of training equals 1 CE towards CAWA Recertification.

Presenter
Kelly Duer, Foster Care Specialist, Maddie’s Fund

As Foster Care Specialist for Maddie’s Fund, Kelly’s focus is on helping shelters and rescue organizations increase lifesaving through the implementation of robust foster care programs. Her role includes creating and providing training for organizations and their foster coordinators, writing, assisting with research on foster care and consulting with shelters. Her work with foster care and marketing has been featured in many national publications, websites and networks, including Animal Sheltering magazine, the Huffington Post, Best Friends magazine, BarkPost, Catster Magazine, iheartdogs.com and HuffPost Live.

WEBSITE LINK:  https://university.maddiesfund.org/products/recruit-reengage-renew-how-to-place-more-pets-into-foster-homes-right-now

Marcus Kellum has over 30 years of municipal government experience with a specialty in management, zoning and regulatory enforcement. He has led several municipal programs to receive awards, commendations, and national recognitions. Marcus has trained over 10,000 regulatory officers from all over the United States and currently owns Metric One Training and Consulting based in Atlanta, Georgia.

WEBSITE LINK:  https://humanepro.org/trainings/reuniting-renesting-orphaned-wildlife

Dentistry is more than cleaning and pulling teeth; and dental disease is an animal welfare issue. Dr. Lesli Groshong will discuss the medical, financial, operational, emotional, and community impact complexities of dental disease in shelter animals. Attendees will leave with an understanding of the challenges of providing proper dental care to shelter animals, including: staff training, equipment, and costs.  Dr. Groshong will explain:

● Common veterinary dental procedures in the shelter
● The challenges of balancing individual animal needs within shelter medicine, a specialty that focuses primarily on population and disease control
● How dental disease impacts animals, shelters, adopters, and veterinarians

This session will benefit shelter directors of all organizations who provide medical care, veterinarians, veterinary technicians, and medical staff.

This session is part of the Shelter Medicine series, a collaboration between the Association of Shelter Veterinarians and The Association for Animal Welfare Advancement.

This live and recorded program is approved for:

• 1 hour of continuing education credit in jurisdictions which recognize RACE approval (pending approval)
• 1 Certified Animal Welfare Administrator continuing education credit

If you wish to earn RACE CEs, you MUST submit your veterinary/tech license number + license state when you join the live session or after you watch recording (due to new AAVSB RACE requirements)!  Participants have to attend at least 50 minutes of the live session / watch 50 minutes of the recording in order to receive the 1-hour credit of RACE CE.

WEBSITE LINK:  https://learning.theaawa.org/products/42821-shelter-dentistry-the-complicated-costs-of-care