COVID-19 has made digital communication a necessity, not a trend, in 2021. And while not everyone can afford a super-sophisticated digital program, there are plenty of small tweaks organizations can make to improve the performance of what you’re doing now. In this RKD-sponsored webinar, we will show you how to improve your digital results through:
- – Optimizing your website for SEO
- – Asking donors to “cover the fee” on donation forms
- – Improving Google Ad Grant performance
- – Using lightboxes (pop-ups) on your home page
Speakers:
- Jenn Thompson, Vice President, Digital, RKD Group
- Gina Fromme, Chief Development Officer, Humane Society of Missouri
- Alicia Vial, Communications Director, Louisiana SPCA
Responses