With every shelter stuffed to bursting, finding fosters and adopters is crucial. For some pets this is simple, but others are harder to place. In this workshop, we’ll discuss your favorite long stay pets to identify strategies for marketing them to fosters and adopters. This workshop is not just for foster staff– it’s open to anyone who is interested in marketing pets who are harder to place!
Make sure to bring information about your own favorite or most challenging long stay. We’ll choose several and work through them together, discussing what works, what doesn’t work and some innovative new ways that can get extra attention and help them find the right home. We’ll discuss how we talk about behavioral and health challenges in bios and social media and discuss the optimal ways to be frank about issues while also not deterring potential adopters. We’ll look at different social media channels and how to optimize content about those pets for those channels to get the message across and help these pets put their best paw forward. Be prepared for a fun, frank and useful webinar with a lot of workshopping and participation!
Guest Speaker: Finnegan Dowling, Shelter Program and Engagement Manager
Finnegan Dowling is Mutual Rescue’s Shelter Engagement Manager. She has been in animal welfare for more than 25 years and has worked in shelters in Washington, Colorado, California, and Nicaragua. Prior to working for Mutual Rescue, she was the social-media manager for HSSV where her work was honored with Shorty and Communicator Awards. Finnegan’s writing has been published in The Bark, Bay Woof, and Huffington Post. In her current role she works with shelters around the country to help them start day foster programs. She often presents on day fostering and marketing at animal welfare conferences. She has spoken at Best Friends, Virginia Federation of Humane Societies, New Mexico Humane Conference and many others. She lives in coastal Texas with an opinionated dog and her husband.
About Maddie’s Monthly Foster Connection:
Join us on the first Thursday of every month to discuss successful foster innovations and programs, collaborate with others in the field, answer questions and talk through complex foster-related issues.
Who should join: Foster managers, coordinators, volunteers and any staff who are interested in learning about what’s working in foster programs.
You only need to register once for all meetings: https://maddies.fund/MonthlyFosterRegistration
Can’t attend live? Register anyway and you will get a link to the recording within a day or two after each meeting.
All recordings and resources shared during the webcast will also be available in the Maddie’s Monthly Foster Connection group on Maddie’s Pet Forum https://maddies.fund/monthlyfosterconnectionMPF
Maddie’s Fund does not share registration information.
The opinions expressed by webinar presenters are their own and do not necessarily represent those of Maddie’s Fund.
