An organization’s voice, tone and language are foundational components of marketing and communications, and ultimately can help shape how your community receives your messages. Even more critically, words and language influence how your audience perceives your organization and services well into the future.
In a highly specialized field like animal services, it’s easy to get drawn into “insider-speak” or forget that most community members, despite owning or interacting with pets, aren’t familiar with our particular jargon and terminology. Whether writing an adoption bio, a social post, or a flyer, the language choices you make can change the trajectory of your message and dictate the relationship you have with the public.
This webinar looks at how our marketing efforts — from our social media posts to our signage — can welcome more community members to our mission through the words we choose and the consideration we give to our audience.
Speaker: Caitlin Quinn, Board member of HeARTs Speak, Adjunct Professor at the University of Florida
Caitlin is passionate about working with animal services organizations to reimagine the way they tell their stories and connect with the community. She has served in the animal welfare field since 2008, most recently spending eight years as the director of operations at HeARTs Speak, where she now volunteers as a board member and subject matter expert.Caitlin now teaches shelter marketing for the University of Florida Master’s in Shelter Medicine program and works as a freelance creative consultant and educator. Caitlin lives in the Hudson Valley, NY with her husband and a petite, somewhat-sassy, and definitely adorable, brindle dog named Sally.
About HeARTs Speak: HeARTs Speak is a 501c3 nonprofit organization that unites art and advocacy to increase the visibility of shelter animals. We’re dedicated to changing the way the world sees shelter animals through programs that leverage creativity and collaboration to ensure more animals are Seen and Saved.
Learn more: https://heartsspeak.org/our-mission/
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