As part of our Diversity, Equity, and Inclusion Commitment To Action, The Association will continue offering resources and learning opportunities designed to further the eradication of systemic discrimination and racism in animal welfare.
It’s no secret that our nation is deeply divided along political and social lines, especially right now. These divisions make it increasingly difficult for animal welfare organizations to develop messages that appeal to people on both sides of the divide.
Join us for a free webinar that will equip your organization with the tools your staff, volunteers, and board need to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum. Participants will learn how to:
- Identify and speak to the shared values of internal and external audiences, including potential supporters, regardless of their political or social ideology
- Assess your existing communications to find language and imagery that turns off those on either side of the ideological divide
- Eliminate jargon and develop direct, accessible communications that connect with shared values
- Reach key audiences who are either unaware of or turned off by your existing messaging
This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.
- Will be recorded and available on-demand 24/7
- Is approved for 1 CAWA CE and for 1 CE by the Texas Department of State Health Services (DSHS) for Texas Animal Control Officers
- Is free for Association members and non-members—bring your staff! (Non-members will need to create a free “Learning Non-Member” account in order to register; only registrants can receive a certificate of completion)
Peter Panepento
Philanthropic Practice Leader, Turn Two Communications
Peter Panepento founded Turn Two Communications, a full-service communications and PR firm that specializes in working with nonprofits and foundations. Peter spent nearly two decades in journalism, including more than a decade covering the nonprofit world at The Chronicle of Philanthropy. He is co-author of Modern Media Relations for Nonprofits.
Peter specializes in helping nonprofits tell their stories. His portfolio includes the Community Foundation Public Awareness Initiative, Cleveland Foundation, Southeastern Council of Foundations, America’s Charities, Stamford Hospital Foundation, and the Peer-to-Peer Professional Forum.
WEBSITE LINK: https://learning.theaawa.org/products/070120-communicating-in-a-divided-america#tab-product_tab_overview
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